The Triple Bottom Line – One Book at a Time

December 26th, 2008 by Admin

by Christopher Gergen & Gregg Vanourek

We recently discovered that our book is now being sold by online bookseller BetterWorld.com. Digging deeper, we discovered that these guys are the real deal in terms of the “triple bottom line” of people, planet, and profits. (Be sure to check out our interview with co-founder Xavier Helgesen in the audio player below.)

BetterWorld was started by three friends and ultimate Frisbee teammates at the University of Notre Dame — Helgesen, Jeff Kurtzman, and Chris Fuchs. Looking for a way to make some extra cash, they started selling their used textbooks online. The idea gained momentum and, in partnership with a local community center, they launched a more aggressive book drive – this time collecting 2,000 books and raising $10,000 for the center. Sensing they were onto something, they submitted a business plan to the McCloskey Business Plan competition and won the “Best Social Venture” category. With their winnings, these budding entrepreneurs launched “Book Drives for Better Lives” on college campuses across the country.

Read the rest of this Harvard Business blog here.

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